The idea behind Hi-Twin was born from the experience of co-founder Matteo Serafino, researcher at The City College of New York. As Chief Data Scientist for the U.S. startup KCore Analytics, Matteo participated in an ICORPS incubation program, conducting dozens of interviews with key players in the market research industry. Throughout this journey, he discovered one of the sector’s biggest pain points: the increasing difficulty in finding and engaging real users for interviews, surveys, and focus groups. This challenge sparked the vision of Hi-Twin — creating AI-powered digital twins to make user research faster, more reliable, and highly scalable.